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Page 4 of 24
Title
Authors/Editors
Publisher
Type
Copies
Internet Marketing: Building Advantage in a Networked Economy
Edition
:
Second edition
Year
:
2004
ISBN
:
0072538422
ISBN 13
:
9780072538427
Call No
:
658.84
INT
Rafi Mohammed
Robert J. Fisher
Bernard J. Jaworski
Gordon Paddison
McGraw-Hill/Irwin
Books
12
Export Practice and Management
Edition
:
3rd edition
Year
:
1994
ISBN
:
1861524986
ISBN 13
:
9781861524980
Call No
:
658.848
BRA
Branch, Alan E.
Cengage Learning EMEA
Books
1
International Marketing
Edition
:
Tenth edition
Year
:
1999
ISBN
:
0071156739
ISBN 13
:
9780071156738
Call No
:
658.848
CAT
Hess, Cateora, ,
1_0071156739
Graham
McGraw-Hill Professional
Books
1
The New Market Leaders: Who's Winning and How in the Battle for Customers
Edition
:
First Edition
Year
:
2001
ISBN
:
0743204654
ISBN 13
:
9780743204651
Call No
:
658.812
WIE
Wiersema, Fred
Free Press
Books
1
Understanding Customers, Second Edition (Marketing Series: Student)
Edition
:
Second edition
Year
:
1997
ISBN
:
0750623225
ISBN 13
:
9780750623223
Call No
:
658.812
RIC
Rice, Chris
Butterworth-Heinemann
Books
1
Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Year
:
2001
ISBN
:
0787946672
ISBN 13
:
9780787946678
Call No
:
658.812
GRI
Griffin, Jill
Lowenstein, Michael W.
Jossey-Bass
Books
1
Marketing for the Small Firm
Year
:
1985
ISBN
:
0039106160
ISBN 13
:
9780039106164
Call No
:
658.8
BRO
Brown, Rick
Holt, Rinehart and Winston
Books
1
Key Account Management: The Route to Key Supplier Status
Year
:
1999
ISBN
:
0749430982
ISBN 13
:
9780749430986
Call No
:
658.8
CHE
Cheverton, Peter
Kogan Page
Books
1
Successful Tourism Marketing: A practical handbook
Year
:
1997
ISBN
:
0749421231
ISBN 13
:
9780749421236
Call No
:
658.802
BRI
Briggs, Susan
Kogan Page
Books
1
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach
Edition
:
First edition
Year
:
2010
ISBN
:
0415873770
ISBN 13
:
9780415873772
Call No
:
658.802
NEV
Neves, Marcos Fava
e Castro, Luciano Thome
Consoli, Matheus Alberto
Routledge
Books
2
1
2
3
4
5
6
7
8
9