Successful Tourism Marketing: A practical handbook

Type

Book

Authors

Briggs, Susan

ISBN 10

0749421231

ISBN 13

9780749421236

Tags

Economics, Hospitality, Travel & Tourism

Abstract

The book is a practical guide, designed to equip tourism professionals with the necessary marketing skills to claim a bigger share of this inclusive industry. It takes the reader through the process of developing a comprehensive marketing plan, with detailed advice on promotional activities, including: Print material, Public relations, Advertising, Selling, Exhibitions, Direct mail, and Using the internet. It is divided into four sections namely; The tourism industry, Developing a market, Promotional tools, and the last part is Case studies and examples of good marketing.

Description

Includes index.

Number of Copies