Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

Type

Book

Authors

Neves, Marcos Fava

e Castro, Luciano Thome

Consoli, Matheus Alberto

ISBN 10

0415873770

ISBN 13

9780415873772

Tags

Decision-Making & Problem Solving, Management, Multilevel, Decision Making, Marketing

Abstract

This book primarily intends to help practitioners and academics rethink some business functions, principally in marketing, and give them a clear indication of methods to use to increase productivity. Nine chapters are covered and are all written with good theoretical background and formatted to enhance managerial capability to implement changes.

Description

Includes list of figures, list of tables, notes, references and further readings, and index.

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