Marketing for the Small Firm
Type
Book
Authors
ISBN 10
0039106160
ISBN 13
9780039106164
Category
Unknown
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Publication Year
1985
Publisher
Holt, Rinehart and Winston, United States
Pages
184 P.
Subject
Marketing
Abstract
The majority of the book concentrates on the management and control of the main marketing variables: product, price, promotion, selling and distribution. This book considers how owners and managers can improve their own personal selling performance and that of a small number of sales representatives. It consists of eleven chapters namely; why marketing, finding out about the market, defining the target market, the strategy and the plan, product management, marketing for the small firm, pricing for profits, advertising and promotion, selling, distribution channel management, export marketing, and lastly the way ahead.
Description
Includes Appendix, bibliography, index.
Number of Copies
1
