Key Account Management: The Route to Key Supplier Status

Type

Book

Authors

Cheverton, Peter

ISBN 10

0749430982

ISBN 13

9780749430986

Tags

Management, Marketing, Sales & Selling, Sales

Abstract

This book is designed as a practical guide to implementing key accountant management strategies. It is divided into VII sections covering thirty chapters that provides the strategic base, the processes and the disciplines to handle this situation, alongside those other common challenges globalization, market maturity and customer power.

Description

Includes references and further readings, index, and tables.

Number of Copies