Internet Marketing: Building Advantage in a Networked Economy
Type
Book
Authors
ISBN 10
0072538422
ISBN 13
9780072538427
Category
Unknown
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Publication Year
2004
Publisher
Pages
743
Subject
Marketing
Tags
Abstract
Internet marketing shows students how to build a relationship with the customer through four stages. From awareness to exploration/expansion, to commitment, and possibly retain a strong customer base through a carefully managed online presence. It is divided into sixteen chapters that has a variety of standard features that augment the text.
Description
Includes illustrations, references, glossary, and index.
Number of Copies
12
