The New Market Leaders: Who's Winning and How in the Battle for Customers

Type

Book

Authors

Wiersema, Fred

ISBN 10

0743204654

ISBN 13

9780743204651

Tags

Management, Marketing

Abstract

The new market leaders gives business leaders important and invaluable advice on how the best companies win the battle for customers. It turn customer scarcity into customer abundance through superior customer value creation and passion. It is divided into fourteen chapters that represents an important contribution to business literature and offers a host of ideas for future market leaders.

Description

Includes Appendix and index.

Number of Copies