Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Type
Book
Authors
ISBN 10
0787946672
ISBN 13
9780787946678
Category
Unknown
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Publication Year
2001
Publisher
Pages
314 P.
Subject
Marketing
Abstract
Customer WinBack shows you how to identify at-risk customers, with back those who have left, and change how business is done to prevent future customer loss. It is divided into two parts covering ten chapters. Part one is how to win back lost customers covering chapters one to five. Part two is making your company defection proof and it consists of chapters six, seven, eight, nine, and ten.
Description
Includes notes and subject and company index.
Number of Copies
1
