Understanding Customers, Second Edition (Marketing Series: Student)

Type

Book

Authors

Rice, Chris

ISBN 10

0750623225

ISBN 13

9780750623223

Tags

Management & Leadership, Advertising, Research, Sales & Selling, Marketing, Sales

Abstract

Understanding Customers provides comprehensive coverage of all aspects of customer behaviour and the methods and techniques that are used to analyse and influence it. The text is divided into into four main sections, covering identifying customer, Understanding customer behaviour, Investigating customers , and Predicting and influencing customer behaviour. Each chapter contains current examples and definations, the theoritical background, issues to consider and exercises.

Description

Includes references, bibliography and further reading, index, graphs, and tables.

Number of Copies