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  Title Copies
Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal 
Year: 2001 
ISBN: 0787946672 
ISBN 13: 9780787946678 
Call No: 658.812
GRI
 
Strategic Logistics Management 
Edition: 4th ed. 
Year: 2000 
ISBN: 0256136874 
ISBN 13: 9780256136876 
Call No: 658.5 STO 
Key Account Management: The Route to Key Supplier Status 
Year: 1999 
ISBN: 0749430982 
ISBN 13: 9780749430986 
Call No: 658.8
CHE
 
Introduction to Marketing: A Step-By-Step Guide to All Tools of Marketing (Marketing in Action) 
Year: 1999 
ISBN: 0749420952 
ISBN 13: 9780749420956 
Advanced Marketing Strategy: Phenomena, Analysis, and Decisions 
Year: 1991 
ISBN: 0138519404 
ISBN 13: 9780138519407 
Call No: 658.802
URB
 
Marketing Across Cultures 
Edition: Third edition 
Year: 2000 
ISBN: 0130106682 
ISBN 13: 9780130106681 
Call No: 658.848
USU
 
The New Market Leaders: Who's Winning and How in the Battle for Customers 
Edition: First Edition 
Year: 2001 
ISBN: 0743204654 
ISBN 13: 9780743204651 
Call No: 658.812
WIE
 
Marketing Management 
Edition: 11th ed. 
Year: 2002 
ISBN 13: 9780130336293 
Call No: 658.8 KOT 
Understanding Customers, Second Edition (Marketing Series: Student) 
Edition: Second edition 
Year: 1997 
ISBN: 0750623225 
ISBN 13: 9780750623223 
Call No: 658.812
RIC
 
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach 
Edition: First edition 
Year: 2010 
ISBN: 0415873770 
ISBN 13: 9780415873772 
Call No: 658.802
NEV
 
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