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Tag:
Marketing
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Page 1 of 2
Title
Authors/Editors
Publisher
Type
Copies
Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Year
:
2001
ISBN
:
0787946672
ISBN 13
:
9780787946678
Call No
:
658.812
GRI
Griffin, Jill
Lowenstein, Michael W.
Jossey-Bass
Books
1
Strategic Logistics Management
Edition
:
4th ed.
Year
:
2000
ISBN
:
0256136874
ISBN 13
:
9780256136876
Call No
:
658.5 STO
James Stock
Douglas Lambert
McGraw-Hill/Irwin
Books
1
Key Account Management: The Route to Key Supplier Status
Year
:
1999
ISBN
:
0749430982
ISBN 13
:
9780749430986
Call No
:
658.8
CHE
Cheverton, Peter
Kogan Page
Books
1
Introduction to Marketing: A Step-By-Step Guide to All Tools of Marketing (Marketing in Action)
Year
:
1999
ISBN
:
0749420952
ISBN 13
:
9780749420956
Geoff Lancaster
Kogan Page
Books
1
Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Year
:
1991
ISBN
:
0138519404
ISBN 13
:
9780138519407
Call No
:
658.802
URB
Urban, Glen L.
Star, Steven H.
Prentice Hall
Books
1
Marketing Across Cultures
Edition
:
Third edition
Year
:
2000
ISBN
:
0130106682
ISBN 13
:
9780130106681
Call No
:
658.848
USU
Usunier, Jean-Claude
Prentice Hall
Books
1
The New Market Leaders: Who's Winning and How in the Battle for Customers
Edition
:
First Edition
Year
:
2001
ISBN
:
0743204654
ISBN 13
:
9780743204651
Call No
:
658.812
WIE
Wiersema, Fred
Free Press
Books
1
Marketing Management
Edition
:
11th ed.
Year
:
2002
ISBN 13
:
9780130336293
Call No
:
658.8 KOT
Philip Kotler
Prentice Hall
Books
1
Understanding Customers, Second Edition (Marketing Series: Student)
Edition
:
Second edition
Year
:
1997
ISBN
:
0750623225
ISBN 13
:
9780750623223
Call No
:
658.812
RIC
Rice, Chris
Butterworth-Heinemann
Books
1
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach
Edition
:
First edition
Year
:
2010
ISBN
:
0415873770
ISBN 13
:
9780415873772
Call No
:
658.802
NEV
Neves, Marcos Fava
e Castro, Luciano Thome
Consoli, Matheus Alberto
Routledge
Books
2
1
2