Introduction to Marketing: A Step-By-Step Guide to All Tools of Marketing (Marketing in Action)

Type

Book

Authors

Geoff Lancaster

ISBN 10

0749420952

ISBN 13

9780749420956

Tags

Management, Marketing

Description

A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication. The book covers the four Ps of Product, price, place and promotion, as well as important areas that affect marketing, such as distribution and logistics.Practical features include case studies models and examples checklists. An authoritative, easily accessible treatment of the subject, this book will be useful to marketing practitioners and students alike. - from Amzon

Number of Copies