Strategic Logistics Management

Type

Book

Authors

James Stock

Douglas Lambert

ISBN 10

0256136874

ISBN 13

9780256136876

Tags

Economics, Management, Research, Entrepreneurship, Marketing, Operations Research

Abstract

Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).

Description

Include illustrations, name index, subject index

Number of Copies