The marketing Plan
Type
Book
Authors
ISBN 10
0471180335
Category
Publication Year
1998
Publisher
John Wiley & Sons, Singapore
Pages
341 p.
Subject
Marketing
Abstract
The aim of this book is to give you the knowledge to be able to develop truly outstanding, professional marketing plans. It is divided into 9 steps/ chapters. The first step is planning the development of a marketing plan, follewed by Scanning your environment, Establishing goals and objectives, Developing marketing strategy, Developing marketing tactics, Forecasting for your marketing plan, Calculating important financial rations for your marketing plan, Presenting the marketing plan, and Implementation.
Description
Includes Illustrations, appendix, tables,graphs, and Index
Number of Copies
1
