Keep the right customers: the key steps to profitable customer retention
Type
Book
Authors
ISBN 10
0077091396
Category
Publication Year
1996
Publisher
McGraw-Hill, United States
Pages
254 p.
Subject
Marketing
Abstract
This book describes in a practical way how a business can benefit from the series of economic effects that improved customer rerention. It is divided into three parts. Part one is Customers count covering two chapters of the rise to eminence, and retention drives profit. Part two is five steps to success-A framework for keeping customers covering five steps of Think retention, Identify profitable customers, Understand customers needs and build the information-led organization, Make it happen, and Measure, monitor and sustain performance. Part three is Project manager's implementation kit.
Description
Includes Includes Glossary, chats, tables, and index
Number of Copies
1
