Sales Strategies: Negotiating and Winning Corporate Deals

Type

Book

Authors

Newby, Chris

ISBN 10

0749427736

ISBN 13

9780749427733

Tags

Systems & Planning, Marketing, Sales & Selling, Strategic Planning, Sales

Abstract

This book looks at the strategy of corporate sales. It examines sales as as a key part of business development and corporate strategy, focusing on the negotiation of large contracts in both the manufacturing and service sectors. Thirteen chapters are covered that illustrates the importance of integrating the firm's sales strategies with its corporate vision of the type of work it wants to perform.

Description

Includes figures, references, and index.

Number of Copies