Exploring Corporate Strategy

Type
Book
Authors
Johnson and Scholes ( Gerry and Kevan )
 
ISBN 10
0132968495 
Category
 
Publication Year
1993 
Publisher
Prentice Hall , United States 
Pages
431 p. 
Subject
Management 
Abstract
Exploring corporate strategy views corporate strategy in two ways- economic analysis and planning, and organisational decision making within a social, political and cultural process. The book is divided into IV parts covering eleven chapters. The I part is Introduction covering chapters 1 and 2. The II part is Strategic analysis covering chapters 3 to 5. Part III is strategic choice covering chapters 6, 7 and 8. The last part is Strategic Implementation covering chapters 9, 10 and 11. 
Description
Includes illustrations, graphs, tables, chats, references, and index. 
Number of Copies

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