Exploring Corporate strategy

Type
Book
Authors
Johnson and Scholes ( Gerry and Kevan )
 
ISBN 10
0130807397 
Category
 
Publication Year
1999 
Publisher
Prentice Hall , United States 
Pages
560 P. 
Subject
Management 
Abstract
Exploring corporate strategy is not a book of corporate planning techniques but builds on the practice of strategic management , as researchers and practitioners in the area understand it. It consists of IV parts covering 11 chapters. Pari I is Introduction covering chapters 1 and 2. Part II is Strategic analysis covering chapters 3, 4 and 5. The III part is Strategic choice covering chapters 6, 7 and 8. The last part is Strategic imlementation covering chapters 9, 10 and 11. 
Description
Includes illustrations, tables, chats, glossary and index. 
Number of Copies

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