Exploring corporate strategy

Type
Book
Authors
Johnson and Scholes ( Gerry and Kevan )
 
ISBN 10
0273651129 
Category
 
Publication Year
2002 
Publisher
Prentice Hall , United States 
Pages
607 P. 
Subject
Management 
Abstract
Exploring corporate strategy is divided into four parts, the first part is Introduction covering introduction strategy and understanding strategy development. Part two is the strategigis position covering the environment, strategic capability, and expectations and purposes. Part three is strategic choices covering corporate-levelstrategy, business-level strategy, and directions and methods of development. The last part is strategy into actions covering organising for success, enabling success, and managing strategic change. 
Description
Includes diagrams, graphs, tables, references, glossary, and index. 
Number of Copies

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