MARKETING MANAGEMENT: Knowledge and skills
Type
Book
Authors
ISBN 10
0073381136
ISBN 13
9780073381138
Category
Unknown
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Publication Year
2008
Publisher
Pages
782 p.
Subject
Marketing
Tags
Abstract
Marketing Management, 9th edition, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The sixth stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition.
Description
Includes illustrations, chapter notes, index
Number of Copies
18
