Marketing: The Core, 2nd Edition
Type
Book
Authors
ISBN 10
0072999896
ISBN 13
9780072999891
Category
Unknown
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Publication Year
2019
Publisher
Pages
458 p.
Subject
Marketing
Tags
Abstract
This book presents the basic concepts essential to an introductory marketing course, highlighting contemporary marketing theories, concepts, approaches, and tools
Description
Include illustrations, company index, subject index, name index
Number of Copies
18
