Exploring corporate strategy

Type
Book
Authors
Johnson and Scholes ( Gerry and Kevan )
 
ISBN 10
0135256194 
Category
 
Publication Year
1997 
Publisher
Prentice Hall , United States 
Pages
507 P. 
Subject
Management 
Abstract
This book deals with why reviews of strategic direction take place in organisations, why they are important, how such decisions are taken, and some of the tools and techniques that managers can use to take such decisions. It is divided into four parts eleven chapters. Part I is introduction covering chapters 1 and 2. Part II is strategic analysis covering chapters 3, 4 and 5. Part III is strategic choice covering chapters 6, 7 and 8. Part IV which is the last is strategic implementation covering chapters 9, 10 and 11. 
Description
Includes illustrations, figures, tables, references and index 
Number of Copies

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