Centre-ing Customer satisfaction: The guide to breakthrough performance through internalising a customer satisfaction culture and practice
Type
Book
Authors
ISBN 10
0620217537
Category
Publication Year
2000
Publisher
Chrysalis Printers, South Africa
Pages
237 p.
Subject
Marketing
Abstract
This book enables leaders of organisations and all service providers to reflect on every key aspect of customer satisfaction, and to generate practical ways of providing sustainable and continuous customer satisfaction. It is the guide to breaking through to new levels of customer satisfaction, based on the experiences of organisations that have made it. The book is divided into three sections, dealing with strategic, operational and emotional challenges.
Description
Includes Illustrations, bibliography, and subject index.
Number of Copies
1
