Marketing management for the middleman
Type
Book
Authors
Category
Publication Year
1968
Publisher
Roger Duhamel, Canada
Pages
252 P.
Subject
Marketing
Abstract
This textbook forms part of the department's program for the full and efficient use of the nation's manpower resources. It is should be of particular interest to wholesales, brokers and co-operative associations. It is divided into seven chapters covering 24 cases. Chapters are as follows; Introduction: wholesaling and the distributive, The customer: a marketing orientation, The product-service mix, Pricing and grouping for profit, Sales and distribution analysis, Advertising and personal selling, and the last chapter is The distributor-supplier relationship.
Description
Includes bibliography
Number of Copies
1
