Marketing management
Type
Book
Authors
ISBN 10
0130156841
Category
Unknown
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Publication Year
2000
Publisher
Prentice Hall , United States
Pages
131 p.
Subject
Marketing management
Abstract
The book has been streamlined from 24 chapters to 22 by combining topics that fit naturally together. It still organized in five parts, but in different configuration: Part I is understanding marketing management. Followed by Analyzing marketing opportunities, Developing marketing strategies, Making marketing decisions, and the last part is Managing and delivering marketing programs.
Description
Includes notes, name index, subject index, company or brand index
Number of Copies
2
