Global marketing strategies
Type
Book
Authors
ISBN 10
039587162x
Category
Publication Year
1998
Publisher
Houhton Mifflin, United States
Pages
918 p.
Subject
Marketing
Abstract
The fourth edition of Global Marketing Strategies goes to press, we face a new environment where international and global marketing has become the norm for the most businesses big and small, rather than the exception. The book is divided into six parts namely Understanding the global marketing environment, Analyzing global marketing opportunities, Developing global marketing strategies, Designing global marketing, Managing the global marketing effort, and the last part is cases.
Description
Includes illustrations and name and company index and subject index.
Number of Copies
1
