Long-range planning: the executive viewpoint
Type
Book
Authors
Category
Publication Year
1966
Publisher
Prentice Hall , United States
Pages
108 P.
Subject
Management
Abstract
The book will begin with attempt to reflect the importance of better long-range planning not merely to individual corporations, but to our national economic position and to our free enterprise system. It is divided into six chapters of the unavoidable choice: who takes the initiative, The nature of corporate long-range planning, Roablocks to long-range planning, Response of operating executives to long-range planning efforts, Measurement and control: why present practices fail, and lastly the measurement and control: developing a better approach.
Description
Includes bibliography and index.
Number of Copies
1
