Beyond the next wave with scenario planning: Imagining the next generation of customers
Type
Book
Authors
ISBN 10
0273624172
Category
Publication Year
1996
Publisher
Pitman Publishing, United Kingdom
Pages
230P.
Subject
Management
Abstract
This book is about how to be a business futurist. It is divideted into four parts of the business futurist- a new competence, the vectors of change, two scenarios fo 2015, and how to develop scenarios. Part one covers a topic of a day in the future. Part two covers political forces, economic, social and technology. Part three covers the world in mid-life crisis scenario and the two-tier world scenario. Part four covers the three ingredients for success, the steps to scenario development, identifying scenarios from common themes.
Description
Includes illustrations, Appendix, tables, appendix, and index.
Number of Copies
1
