Principles and pracice of Marketing: the ultimate learning resource.
Type
Book
Authors
ISBN 10
0077123301
ISBN 13
9780077123307
Category
Publication Year
2010
Publisher
McGraw-Hill, United States
URL
[ private ]
Pages
946p.
Subject
Management
Abstract
Principles and Practice of Marketing sets the benchmark for achievement in introductory marketing courses . Brought to life through engaging examples, eye-catching presentation and interactive resources, the challenges BMW faced bringing the Mini E car to market; how Nintendo regained supremacy in the video-game industry; what Apple is doing to outsmart smartphone competitors; why General Motors was vulnerable in economic downturn and how Cadbury relaunched their discontinued Wispa Brand
Description
Includes illustrations, glossary, references, companies and brands index, subject and author index
Number of Copies
15
