Marketing Principles and Practice
Type
Book
Authors
ISBN 10
027364677x
Category
Publication Year
2001
Publisher
Prentice Hall , United States
URL
[ private ]
Pages
534p.
Subject
Management of Distribution (Marketing)
Abstract
This new edition of this enormously successful text has been extensively updated and revised and is now even more student friendly and up-to-date. Marketing principles are explained in the context of organizations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasizing the practical aspects of the subject as well as concepts. The straightforward approach and balanced treatment of topics makes the book ideal for those who need to gain a thorough understanding of the fundamentals of marketing
Description
Includes illustrations, Appendix 1 & 2, Index
Number of Copies
4
