Essentials of Marketing: Text and Cases
Type
Book
Authors
ISBN 10
0077094379
Category
Publication Year
1999
Publisher
McGraw-Hill, United States
Pages
539p.
Subject
Marketing
Abstract
Essentials of Marketing, third edition has been thoroughly updated particularly with respect to segmentation and buyer behavior. It now includes state-of-the-art topics such as relationship marketing and portfolio techniques. The much admired case study section has been updated and remains a key feature of the book.
Description
Includes illustrations, credits, and index
Number of Copies
2
