Sport and the Media (Sport Management Series)
Description
Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: Historical development of sport and the media Current commercial and contextual relationships between the media and sport industries How&nbs...
ISBN(s)
0750681098, 9780750681094
