Strategic Marketing: Decision Making and Planning
By Peter Reed.
Description
This fully revised 3rd edition of "Strategic Marketing: Decision-Making and Planning" sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modu...
ISBN(s)
017018532X, 9780170185325
