International and Global Marketing: Concepts and Cases (The Irwin Series in Marketing)
By Unknown Author.
Description
This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own. - from Amzon
ISBN(s)
0256157235, 9780256157239
