Essentials of Marketing: Text and Cases
By Unknown Author.
Description
"Essentials of Marketing" is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters. The substantial revision should further enhance the text's reputation with changes such as new material on consumer and organizational behaviour. There is increased coverage of portfolio analysis; the discussion of marketin...
ISBN(s)
0077077288, 9780077077280
