How to Put Your Book Together and Get a Job in Advertising (Newly Revised Edition)
By Maxine Paetro.
Description
In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.Praised as the “essential,” “award-winning advertising career classic,” here is the industry standard that all aspiring creatives turn to for brutally honest―and often droll―career advice, now fully updated to reflect what most impresses today’s top firms. This is the unequivocal go-to source for anyone looking to break into the business. Originally published under the title The Copy Workshop.Contributors include: David Baldwin, To...
ISBN(s)
0393732851, 9780393732856
