Strategic Management in the Hospitality Industry, Second Edition
By Unknown Author.
Description
Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the reader, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a book specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management. Discusses strategic management for the hospit...
ISBN(s)
0131710702, 9780131710702
