Marketing Management: Pearson New International Edition
Description
Paperback. Pub Date :2013-06-20 Pages: 496 Language: English Publisher: Pearson For undergraduate and graduate Marketing Management courses.Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives Marketing Management reflects the dynamic environment. inhabited by todays marketers. helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern. strategy-based approach covers critical. fundamental topics required for professional success. The fourth edition features Ravi...
ISBN(s)
1292023414, 9781292023410
